Email marketing is a good way to get your brand and products seen by a large audience of clients and prospective customers, but there are some things you need to do to ensure your campaign is as effective as possible.

First things first, you need to have an email marketing software set up.  There are lots of free programs online, or there are premium, paid for versions.  These pieces of software help you to organise your campaigns and ensure your adverts work properly.  The paid versions are often billed per number of subscriptions, or how many emails you plan to send out.

Next up, you need to choose the products you wish to advertise.  Many businesses actually choose too many, and end up making their audience feel a tad overwhelmed!  It is best to choose no more than ten products to promote, any more than that can be too much.

Finally, find a good email service provider which is capable of sending out the types of email you wish to send.  Many domestic email services such as yahoo or AOL limit the number of duplicate emails you can send, so it is worth finding a specialist service such as Mailchimp.